Meet the Founder

Lizbeth Hernandez is the founder of Chingona Marketing, a digital marketing company on a mission to empower the Latinx community with the tools and knowledge needed to dominate the digital world 💻💪. A proud second-generation Mexican-American with roots in an Indigenous tribe from Oaxaca, Mexico 🌿, Lizbeth grew up surrounded by small businesses like restaurants and bakeries 🍞, sparking her deep love for operations and the hustle of small business owners.

With nearly 10 years in digital sales, Lizbeth leveled up to become a sales trainer 🎓 and then made the move into customer enablement 🌟. She’s passionate about teaching and has a knack for making complex topics easy to understand — whether it’s ActiveCampaign or digital marketing strategies, she’s got you covered! ✨ She also worked as a licensed nail technician 💅 in the beauty industry, gaining hands-on experience in customer service, marketing, and business operations. Talk about a well-rounded expert!

Fluent in both Spanish and English 🇪🇸🇺🇸, Lizbeth connects with clients from all walks of life. Now based in Chicago, IL 🌆, she’s determined to help Latinx entrepreneurs stay competitive, grow their businesses, and build a stronger, more connected community. Through Chingona Marketing, she’s all about sharing her knowledge and supporting the success of small businesses within the Latinx community. Let’s get digital and make it happen! 🚀